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We use a proven story-driven method to help you simplify your message so customers will take notice, and take action.


Say it simple, say it strong!


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Brand Strategy


Lead Generation

Sales Funnels

Tired of fumbling over your words trying to describe what you do?


Do you feel like you are losing clients to your competitors?

Have you wasted money on marketing that looked great, but didn’t have a great return on investment?

Not satisfied with how many leads you’re getting per month?

Do you wish clients would be asking for you instead of you begging them for business?


When you use the right words, customers will listen!

Imagine having a steady stream of clients who want the services you provide. Use the story-driven framework that will teach you how to communicate clearly, every time.

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Benefits of a clarified message

Focus on Your Passion

You’re good at what you do. Let me help you tell people why they need what you’re offering. 

Save Time and Money

Don’t waste more time or money on a flashy, but ineffective marketing strategy 

Generate more profits

When you say it simple, your business will grow with clients who understand the problem you solve for them.

Getting Started is Easy!

Schedule a Call

We’ll talk about your business, your customers, and your goals. And we’ll start drafting a plan for your business

Say It Simple

Together we’ll help you use the right words to grab customer’s attention and grow your business.

Watch Profits Soar

When you grab customer’s attention, they’ll buy what you offer, and your business will grow.

Our process to grow your business


Over 3x 90 min sessions we will focus on clarifying and simplifying your brand messaging. Here’s what you get…

  • Overall Brand Messaging that will guide all your marketing communication
  • One-liner that attracts people to do business with you
  • Marketing Strategy Plan
  • PDF of all notes and ideas discussed


We’ll use your new simplified messaging to create the tools you need for your marketing strategy. Services include…

  • Website wireframing
  • Landing Pages
  • Lead Generating PDF
  • Automated Email series
  • Keynote Creation


For ongoing support, strategy, and coaching hire us as your part-time CMO.


  • Copywriting
  • Individual Coaching
  • Monthly Retainer Services
  • Ongoing marketing strategy

Business leaders like you love the results

"The information, resources, and experience Abe brings to the table is invaluable! Worth every dollar. You will benefit significantly when you join forces with Say it Simple!”

Townsend Phipps

Financial Advisor, Premier Wealth Management

"I was able to look at my site and see it through my client's eyes. I was not being clear on how to become a client. I HIGHLY recommend Abraham Lara."

April Leitzsch

Owner, VIP Dog Walking & Pet Sitting

"I feel that the work that we did will be usable in many different ways; In conversations, website, Facebook, etc…. It was worth my time, and it will be worth your time too."

Twila Starr

Wellness Coach, Faith-fully Fit

Your Business + A Clear Story =

A Message Customers Hear

“Did I ever tell you about the time…?” Are you leaning in? You see, people love a great story. And every day you and I wake up as the hero of our own story trying to conquer whatever problems come our way.

With Say It Simple, I use the timeless principles of story narrative to help you invite your customers to be the hero of their story and position your brand as the guide with the plan to solve their problems. Thousands of companies have made millions of dollars using these story principles in their marketing system. And yours could be one of them.

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As a former StoryBrand Certified Guide I’ve been trained by Donald Miller using the framework in his best selling book, Building a StoryBrand. Perhaps you’ve read the book, or listened to the podcast by the same name, and now you’re ready to get clarity on the story of your business. I can help to make sure you get it right.

I know how frustrating it can be to feel like you’re not gaining the number of clients you need to grow your business, or not connecting or communicating clearly with the ones you do have.

But you don’t have to be frustrated any longer. Hundreds of large and small businesses are finding clarity and focus in their messaging using same principles of story narrative that help us remember our favorite literature, television shows, and movies. And when you clarify your message, you’ll find a renewed excitement for your business and your team will be excited about the mission of your company.

In fact, all of your communication and marketing efforts have a better ROI when everyone has a clear vision. Your website will start working for you, your team members will become your greatest sales force, and your customers become super fans of your company because you’ve helped them solve a problem.

I know how powerful a story can be to connect with an audience. I’ve worked in the non-profit world for 15+ years as a communicator, fundraiser, digital media guru, and videographer. As a former StoryBrand Certified Guide, I am skilled to guide your business to attract more clients, better connect with the ones you have, and thus increase your profits.

The human brain is drawn to CLARITY and away from confusion. If people are confused about what you offer, they’ll look past you for somebody who can say it simply. Once you simplify your message, your company will begin to grow.

If you’re tired of feeling powerless to generate new business, schedule a call today to get started on crafting the message that will transform you and your business into a client magnet! Why? Because nobody will know how much they need your product or service until you tell them in the right way.


Founder & Chief Storyteller

Most business leaders have struggled with how to communicate exactly what they do. I have been trained and certified in using the StoryBrand framework to teach you how to simplify your message, write great marketing materials, attract new customers, and grow your business.

People are attracted to great storytellers. I can help you tell the stories that compel your customers to take notice, and take action.

Will this work for my business?


You’ve got a great idea. You’re excited to dive in and launch your business and start making money from doing what you love. I can help you start strong with clear messaging.

Non-profit Leader

Your cause and passion is to make a difference in this world. Let me help you tell a story that connects with donors and volunteers who are as excited as you are.

Small Business Owner

Small business owners are the backbone of America. You’re good at what you do, let me help you focus your messaging so you can focus on running your business. 

Mid-sized Company Leader

Your business is growing, but with each new product, service or expansion you are finding it harder to clearly define what you do? Let me help you say it simply. 

What's your message worth?

People only buy products and services when they read words that make them want to buy those products and services—so the words you are using matter. A confusing message negatively affects all of your other marketing efforts.

Ask yourself: How much are you paying to confuse your audience? How many sales have you lost because they couldn’t understand the value you bring?

Start with your message. When you’re clear and compelling you will watch all your other efforts become more effective.


Schedule Your Free Consultation

Our Mission

We help you clarify and simplify your message to supersize your business.

Say it simple, say it strong!